Despite any financial recession and economic stress, online purchasing continues to grow. Expansion of the market and evolving technology that simplifies our daily lives help to set the pace of e-commerce design. Customers want the shopping process to be quick and easy, and merchants want to increase sales by making their stores attractive and popular. Thus, e-commerce design tends to combine a look and usability that is at once unique and eye-catching. In this post, we showcase 35 attractive online store designs.
One of the trends we observed from this collection is a minimalist design style. Small details and accents (e.g. unobtrusive background patterns, icons, pictograms and typography) reflect a brand’s spirit and match the character of its products. Some websites, though, are unconventional, rich in visual effects. Please note that the selection of stores featured in this showcase was based more on design aesthetics than usability. But we made sure that the websites included here provide at least an easy shopping experience, even for foreign visitors.
[Editor's note: A must-have for professional Web designers and developers: The Printed Smashing Books Bundle is full of practical insight for your daily work. Get the bundle right away!]
Showcase of Beautiful Online Store Designs
Blik (http://www.whatisblik.com/)
Blik manufactures whimsical removable graphics to spice up the walls of your home. Even though the “About” info gets a bit lost in the large product preview in the center, getting an idea of what Blik is all about doesn’t take longer than a couple of seconds. Aside from the stylish look, the easy shopping experience is what makes this design exquisite: all products are categorized by tags, the thumbnails are big, product descriptions are detailed and supported by decal outlines, and quick tips are placed here and there for maximum assurance. Vintage-looking faded colors and rotating logo add considerably to the elegance.
Blik manufactures whimsical removable graphics to spice up the walls of your home. Even though the “About” info gets a bit lost in the large product preview in the center, getting an idea of what Blik is all about doesn’t take longer than a couple of seconds. Aside from the stylish look, the easy shopping experience is what makes this design exquisite: all products are categorized by tags, the thumbnails are big, product descriptions are detailed and supported by decal outlines, and quick tips are placed here and there for maximum assurance. Vintage-looking faded colors and rotating logo add considerably to the elegance.
Fred Perry (http://www.fredperry.com/)
Fred Perry’s e-commerce store has a contemporary and elegant look, conveying key features of the brand very well. The stylish grayscale color scheme, along with sparse text in Helvetica font, make an impact. The design naturally combines Flash and JavaScript. The mini-cart window, the readable layout of the shopping cart and checkout pages, the usable navigation and informative product descriptions all up to a slick and friendly shopping experience.
Fred Perry’s e-commerce store has a contemporary and elegant look, conveying key features of the brand very well. The stylish grayscale color scheme, along with sparse text in Helvetica font, make an impact. The design naturally combines Flash and JavaScript. The mini-cart window, the readable layout of the shopping cart and checkout pages, the usable navigation and informative product descriptions all up to a slick and friendly shopping experience.
Nectar (http://www.nectarboutique.com/)
The website for clothing and accessories boutique Nectar was designed by Sunrise Design studio (http://sunrisedesign.com/). The website’s structure allows you to browse goods and make purchases with ease. A muted palette and slipshod watercolor strokes in the background give the layout a positive feel. By the way, if you visit the designers’ portfolio page, you’ll see that painted styles must be their passion.
The website for clothing and accessories boutique Nectar was designed by Sunrise Design studio (http://sunrisedesign.com/). The website’s structure allows you to browse goods and make purchases with ease. A muted palette and slipshod watercolor strokes in the background give the layout a positive feel. By the way, if you visit the designers’ portfolio page, you’ll see that painted styles must be their passion.
Tommy Hilfiger (http://usa.tommy.com/)
Another giant brand: Tommy Hilfiger. This design relies on simplicity, a comfortable shopping experience and its corporate identity.
Another giant brand: Tommy Hilfiger. This design relies on simplicity, a comfortable shopping experience and its corporate identity.
Seibei (http://www.seibei.com/)
Now, that’s a design you will not forget! The site has a very simple, even minimal navigation combined with a striking “cartoonish” design. Product pages are clean and straightforward. Nice and unique design solution.
Now, that’s a design you will not forget! The site has a very simple, even minimal navigation combined with a striking “cartoonish” design. Product pages are clean and straightforward. Nice and unique design solution.
Bellyshades (http://www.bellyshades.de/)
The design of German club-wear and accessories store Bellyshades stands out for sure. The vibrant acid colors, insane typography and animals that stand in for shopping carts will leave you anything but cold.
The design of German club-wear and accessories store Bellyshades stands out for sure. The vibrant acid colors, insane typography and animals that stand in for shopping carts will leave you anything but cold.
Ten Little Monkeys (http://www.tenlittlemonkeys.co.uk/)
This design has a very strong visual appeal; vibrant colors work well on the dark background, the navigation is colorful yet intuitive (notice how the section for girls and boys are distinguished). Also, the choice of typography is appropriate for the shop’s main objective: selling branded children’s fashion and gifts.
This design has a very strong visual appeal; vibrant colors work well on the dark background, the navigation is colorful yet intuitive (notice how the section for girls and boys are distinguished). Also, the choice of typography is appropriate for the shop’s main objective: selling branded children’s fashion and gifts.
DogCollars.ca (http://www.dogcollars.ca/)
Here’s another beautiful e-commerce website: DogCollars.ca. It’s a simple HTML website with a neat grid-based layout, a warm chocolate color and big high-quality thumbnails. The design is minimalist but not plain, and it delivers a satisfying shopping experience.
Here’s another beautiful e-commerce website: DogCollars.ca. It’s a simple HTML website with a neat grid-based layout, a warm chocolate color and big high-quality thumbnails. The design is minimalist but not plain, and it delivers a satisfying shopping experience.
’47 (http://www.nineteen47.com/)
Premium sports apparel brand ’47 has an interesting history: “This is a classic story. It’s the American dream come to life…” Thus, the company emphasizes the individuality of its brand in its store design and associates that brand with a community. The website combines jQuery and Flash, which slows the loading speed, but given its objective, this is not critical. Creative visualization and a well-implemented shopping mechanism make for a wonderful e-commerce design.
Premium sports apparel brand ’47 has an interesting history: “This is a classic story. It’s the American dream come to life…” Thus, the company emphasizes the individuality of its brand in its store design and associates that brand with a community. The website combines jQuery and Flash, which slows the loading speed, but given its objective, this is not critical. Creative visualization and a well-implemented shopping mechanism make for a wonderful e-commerce design.
Storyville Coffee Company (http://www.storyville.com)
Creating an e-commerce Flash platform, let alone a good one, is challenging. In addition to the Converse store profiled above, our showcase includes another fully Flash-based online store: Storyville Coffee Company. This one sports a pleasant coffee theme (appropriately enough), an original table-like product viewing area and an easy shopping process.
Creating an e-commerce Flash platform, let alone a good one, is challenging. In addition to the Converse store profiled above, our showcase includes another fully Flash-based online store: Storyville Coffee Company. This one sports a pleasant coffee theme (appropriately enough), an original table-like product viewing area and an easy shopping process.
Narwhal Co. (http://narwhalcompany.com/)
Accessories made from recycled ties? Yes! Narwhal Co. produces original jazzy merchandise from recycled ties, including wallets, wrist wear, covers and cases. The tie theme in the website’s header and footer, the stylish icons and the inventive product slideshow on the main page give this design a special flavor.
Accessories made from recycled ties? Yes! Narwhal Co. produces original jazzy merchandise from recycled ties, including wallets, wrist wear, covers and cases. The tie theme in the website’s header and footer, the stylish icons and the inventive product slideshow on the main page give this design a special flavor.
0 comments:
Post a Comment